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Hi Every One! As promised on my  here is my review and swatches of the GWEN STEFANI URBAN DECAY eyeshadow palette. I want to let you know what I think of the palette, the price and if you should spend your money on this or not! keep reading for swatches at the end of the post but first a full review!


As you can see from the above links this is a high-end, expensive palette. This palette has 15 x 1.4g eyeshadows. A Mac Eyeshadow alone is 1.5g but $26 per shadow. If your purchasing this palette and paying in American dollar you are paying about $3.86 USD a shadow. If your paying in Australian dollars you’ll be paying around $6.33 per shadow. So when you look at it that way you are getting a lot of product for your money and it comes in the most gorgeous packaging.


Firstly, this palette has the best packaging! I love it! it’s really sturdy, really pretty (it does look like a connect 4 game) but the packaging is so beautiful!! I’m really impressed by the packaging and I love the magnetic close.


This palette features 12 new colours and 3 original colours. These shadows are a beautiful formula. I like Urban Decay palettes (the naked palettes etc) but I’m never blown away by them. They are usually high quality and nice but nothing AMAZING. These shadows are so beautiful. They are really smooth, really soft, minimal fall out and they blend quite easily. There is a few shades that don’t seem to last more than 5 hours on me ( Anaheim, Stark and Skimp to name the main ones) In general though most of them are beautifully pigmented Especially the darker shades like Danger and Punk. In the picture below I briefly touched the colours Pop, Harajuku, Danger and 1987 and you can see how opaque they are!


Row 1:
Top to Bottom

BLONDE – Pale Beige/ Pink Iridescent Shift
BATHWATER – Pale Beige with Gold Pearl
SKIMP – Pale Nude Stain
STEADY – Medium Rose/Metallic Gold Shift
PUNK –  Reddish Brown Matte

Here are the Colours swatches inside in natural light. My absolute favourite from this row is Steady. In my words it’s a really gorgeous Rose gold.

Here are the same swatches in direct sunlight. This really shows how beautiful Steady is! my picture doesn’t show the duo chrome effect that Blonde throws though.

Row 2:
Top To Bottom

BABY – Cool Metallic Rose
ANAHEIM – Light Taupe Brown Matte
STARK – Nude Pink Matte
ZONE – Medium Brown Matte
SERIOUS – Smokey Grey with Iridescent Floating Pearl

I really like this row, I have seen Nikki Tutorials use “Anaheim” as a contour shade on her cheek bones (it’s a cool taupe brown so perfect for pale skin) ‘Baby” could totally double as a cheek bone highlight. These are really gorgeous shades. Again this picture was taken inside. I’m a medium skin tone and you can just not see the shade “Stark” on me, this is one of the least pigmented shades.

This picture was taken in direct sunlight, look for beautiful “Baby” is! i really like that shade. Serious is quite unique its very smooth with the smallest flecks of glitter through out.

Row 3:
Top to Bottom

POP – Pale Coral with Iridescent Sparkle
HARAJUKU – Metallic Blue Pink with an iridescent micro shimmer
DANGER – Deep Metallic Royal Blue with a blue micro shimmer
1987 – Bright Metallic Yellow – Gold
BLACKOUT – Blackest Black Matte

This picture was taken inside. Blackout is SO BLACK it’s so so black yet not chalky like a lot of deep black shadows tend to be. It blends really nicely and would be perfect to use as eyeliner or a really smokey eye. Danger is so so pretty it reminds me of that metalic blue nail polish colour that everyone wore in early 2000. When swatches don your hand It’s ever so slightly patchy on me but it does blend out really great when used on your eyes (like its meant to be haha). I used this under my bottom lash line and oh my god it glided on as if it were a cream.

This picture was taken in direct sunlight and LOOK at how beautiful Danger and 1987 are. They are just so smooth and metallic, and actually very unique.


I love this palette. A lot of people were shocked at how nuetral it is. I think as Gwen is known for being bold and unique that people expected the same of her palette. I Never did. If you look at Gwens makeup though out the years she almost always have a very neutral eye, a nuetral smokey eye or on the rarest occasion a pop of colour. Gwen nearly always has a bright red lip and almost always Neutral eyes.

This palette is everything I expected and more. If you have heaps of neutral palettes you probably don’t need this, if you don’t them this may just be the perfect palette for you as it has so many easy to wear colours and just a few pops of colour.


  • smooth, bledable, pigmented shadows
  • Cute packaginh
  • Wearable and Bold at the same time
  • Huge Mirror


  • A lot of very similar shades
  • if you were wanting bold this is not
  • A few of these shades are not going to show up on dark skin

In my opinion this is something I could use every single day and create a lot of different looks with. Like any palette there are some shades are much better than others when it comes to colour payoff and staying power. Overall this palette is great and I really like it. I would recommend this for beauty lovers who just love to try everything, some one looking to buy their first palette, someone who doesn’t own a lot of neutral palettes or someone looking to buy someone else a gift. It’s a splurge but its something that you are going to be able to use often.

Here is a quick look I created with it. the light has washed out most of the shades on my lid but I’ve used Skimp all over my lid, Anaheim and Zone in the crease and Punk very lightly in the outer V of my lid. Bathwater on my bow bone and inner corner and Danger underneath my lash line. These shadows buff out so so beautifully and with ease. I really enjoy using them.

Thankyou for reading! I hope this helped in your decision on whether to purchase this or not!

You can find me on instagram  where I gives lots of mini reviews!

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